How to View Unsubscribes

Overview

The Unsubscribes report shows you who opted out of your marketing emails and why, so you can judge whether a campaign drove people away.

• Who it’s for — sellers with an artist or gallery account who have sent campaigns from Marketing Email.
• What it shows — the period totals (TOTAL UNSUBSCRIBES, % UNSUBSCRIBE RATE with its vs-average delta, and MAIN REASONS), then a list of every opted-out address with its unsubscribe date, reason, and last campaign received.
• What you can do — filter by campaign, reason, date, or email to narrow the view.
• What you end up with — your opt-out totals, which campaign triggered them, and how to look up any single address.

Nothing here changes your data. An opt-out suppresses only that campaign’s future sends — only an opt-out from all emails suppresses every future send from you.

Before you start

• A Cohart seller account with sent marketing campaigns. Without sends there are no opt-outs to report. If you have not sent one yet, see How to Create a Marketing Email Campaign.
• The campaign name, reason, date window, or full email address you want to investigate — for example the subject of the send you suspect caused the opt-outs.
• No setup is needed beyond that. An unsubscribe stops the campaign the recipient opted out of, an opt-out from all emails suppresses every future send from you, and searching or filtering this report changes nothing.

Steps

1. Sign in to Cohart

Sign in with your email address and password, or use Google or Apple.

2. Open Contact Management

After sign-in you land on Inventory. In the sidebar, click Contact Management to open Contacts.

3. Click View unsubscribes

On the Contacts page, above the table on the right, click View unsubscribes.

4. Read the Unsubscribe Report

The Unsubscribes page shows a Contacts / Unsubscribes breadcrumb and the Unsubscribe Report:

• TOTAL UNSUBSCRIBES — recipients who opted out during this period (for example 10).
• % UNSUBSCRIBE RATE — unsubscribes as a percentage of emails sent, plus the vs-average delta (for example 0.00%, +0.00% vs average).
• MAIN REASONS — most common reasons recipients unsubscribed (for example No reason provided 100%).

5. Filter by campaign

Open the All Campaigns filter to limit the report to one campaign’s opt-outs. Press Escape to close the filter without applying it.

6. Filter by reason and date

Open the All Reasons filter to limit by opt-out reason. Combine it with From date - To date for windowed analysis.

7. Search by email address

Type an address into the Search emails… box (for example you@example.com) to check one recipient, then clear the box to restore the full list. Searching only filters this report; it changes nothing.

8. Read the table and page through results

Read the Unsubscribed Users table columns:

• Email Address, Unsubscribe Date, Unsubscribe Reason, and Last Campaign Received (for example test, Test campaign with user template - Copy).

Use 10 per page and the numbered pages to browse.

Tips

• Contacts vs Unsubscribes. The Contacts page lists everyone; this report lists only opt-outs. Unsubscribed users stay here even if deleted from Contacts.
• An opt-out can be campaign-specific. Unsubscribing from one campaign stops only that campaign’s emails; only an “unsubscribe from all” opt-out suppresses every future send from you.
• No reason provided dominates. Recipients rarely pick a reason. Use Last Campaign Received to identify the offending send instead.
• Platform-wide opt-outs live elsewhere. Cohart’s own drips appear in a separate operator report — operators reach it with View unsubscribes on the Master > Marketing Email page.

Troubleshooting

• 0.00% rate with +0.00% vs average → this means no change in the window, not a loading error → widen From date - To date first.
• Search shows nothing → confirm the exact spelling; the box matches the full address, not fragments → retype the full address, then clear the box to restore the full list.
• Recipient still emailed after opting out → an unsubscribe from one campaign only stops that campaign, and re-subscribing removes the suppression → check the Last Campaign Received scope or whether a newer subscription row re-added them.