How to Set Up and Publish Your Custom Website

Overview

Your custom website is a full multi-page site on Cohart — Home, Collection, Artists, Events, About, Contact, Blog, and any pages you add — styled by a theme and fed by your real profile content.

Why it matters — it lets your profile work like a real website: a branded place to send collectors, press, and partners that looks like yours and updates when you change your artworks, bio, and collections.
Who it’s for — artists and galleries who want more than a profile: a branded site with its own navigation, logo, favicon, typography, colors, and photo.
Where you build it — the Custom Website page, which holds your site card with its Last updated timestamp, Primary URL: link, and publish status plus Connected Domains; and the Preview Theme editor tab, which holds branding, pages, and navigation.
Plan required — publishing your website needs a paid plan, Pro or higher; until then the page offers Upgrade to Pro and Upgrade to Publish.
What Publish does — applies your edits to the live site visitors open from the Primary URL: link.
What changing the theme does — restyles the whole site at once.
What you end up with — a published site on your primary address, with the option of pointing your own domain at it.

Before you start

A Cohart seller account (artist or gallery) with profile content to show — the editor notes that artworks, bio, and collections from your profile reflect on the site instantly.
A plan that supports publishing. The page offers Upgrade to Pro and Upgrade to Publish while the site is Unpublished, so confirm publishing is available before announcing the address.
Branding assets within the stated limits — a square (1:1) favicon, logo images, and a profile photo in a supported format within its size cap.
Expect live effects. Publish and Save changes alter your live site immediately, and Unpublish takes it offline.

The branding fields — favicon, logo, logo size, profile photo, and address — save automatically as you change them (about 1.5 seconds after you stop), so Back or Close will not undo them. Only Typography & Colors and Select theme have explicit Cancel/Save steps. For a branded address, see “How to Connect a Custom Domain to Your Custom Website”.

Steps

2. Open Custom Website

In the left sidebar, click Custom Website.

You will see the heading Custom Website and your site card with its Last updated timestamp, its Primary URL: link, and status Published. Below, find Connected Domains with Add Existing Domain, the Claim … option labeled with your own domain, and Choose your domain.

The Custom Website page with the site card's menu outlined

Click the three-dot menu on the right of your site card. Click Edit site to edit config, or Change theme to restyle.

The menu offers Preview, Edit site, Change theme, and Unpublish. Do not click Unpublish unless you want to take your site offline.

4. Edit your site config

After you click Edit site, a new tab opens with header Preview Theme. On the right, find CUSTOMIZE YOUR WEBSITE and update your branding there:

FAVICON — must be square 1:1.
LOGO — with Desktop Logo Size (30px) and Mobile Logo Size (35px) sliders.
Typography & Colors — for Font, text & brand colors.
PROFILE PHOTO — via Upload file.
ADDRESS and ADDRESS 2.

The left side shows “This is your real content, live from your Cohart profile. Any updates you make to artworks, bio, and collections will instantly reflect here.” Use the desktop/mobile toggle at the top to check both layouts. Use Back to return without publishing.

Edit site config: favicon, logo, and Typography & Colors

5. Manage pages and publish

Scroll the right panel to MANAGE PAGES & NAVIGATION. Click Add a page to add a page, then check your pages list before publishing.

The list shows your pages (for example Home, Collection, Artists, Events, About Us, Contact Us, and Blog). Below, see Your site will be live at: followed by your site address. Click View Demo to preview, then click Publish to apply your changes. Click Back to return to Custom Website without publishing.

Manage pages and publish: Add a page, View Demo, Publish

6. Change your theme

Back on Custom Website, open the three-dot menu again and click Change theme. In the Select theme dialog, click a theme card, then click Save changes.

Themes include Axis, Monochrome, Gallery Wall, The Minimalist, The Classic, and The Pavilion. Each card has a View Demo link — for example, Monochrome is described as a minimalist, high-contrast layout with bold typography. Click View Demo to open a demo in a new tab. Click Cancel to close without saving, or Save changes to apply. Use Close (X) to dismiss.

Change theme: pick a layout in Select theme

7. Visit your live site

Back on Custom Website, click your Primary URL: link to open your live site.

Confirm the card still shows Published. Use Add Existing Domain, the Claim … option labeled with your own domain, or Choose your domain under Connected Domains if you want a custom domain.

Visit your live site from the Primary URL

Tips

Check Last updated and Published on your site card to confirm your last publish worked.
Respect upload rules. FAVICON must be square (1:1). PROFILE PHOTO shows Supported formats: PNG, JPG. Max: 2MB.
Branding fields auto-save. Favicon, logo, logo size, profile photo, and address save as you change them, so avoid editing them unless you mean to change the live site. Never click Publish, Save changes, the Claim … option, or Unpublish unless you mean to change your live site; rely on Cancel/Close only in the sections that have them (Select theme, Typography & Colors).
Connect a domain from the edit page. It links to support for connecting a custom domain, and shows Connect your URL and Your site will be live at: with your site address.
Two plan levels apply. Publishing needs Pro or higher, while the analytics report on a connected domain needs Growth or higher (see How to Connect a Custom Domain).

Troubleshooting

Preview Theme preview or Select theme cards show blank white → previews take several seconds to load → wait for navigation labels like HOME, COLLECTION, ARTISTS to appear.
A Custom Website click misses → a hidden mobile menu and the desktop sidebar can overlap → click the sidebar entry again.