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Marketing EmailCreate CampaignHow to create a marketing email campaign

How to create a marketing email campaign

You will log in, open Marketing Email, build your email content, choose recipients and sending options, and save the campaign as a draft.

1. Open the sign-in page

Go to the Cohart sign-in page.

You will see a Welcome back dialog with EMAIL ADDRESS and PASSWORD fields.

Open the Cohart sign-in page

2. Enter your email address

Click the Enter email address field and type your account email.

Enter your account email address

3. Enter your password

Click the Enter password field and type your password.

Enter your password

4. Click SIGN IN

Click SIGN IN.

You land on your Inventory page.

Alternative paths on this page: you can also sign in with Google or Apple. If you cannot log in, use Forgot Password?, Sign up, or Contact Support.

Click SIGN IN to log in

5. Open Marketing Email

In the left sidebar, click Marketing Email.

Open Marketing Email from the sidebar

6. Click Create new campaign

On the Email Campaigns page, click Create new campaign.

The page lists your existing campaigns in a table with the columns Name, Status, Last run at, Delivery Frequency, Next Scheduled Date, and Date Added. You can also use Search by campaign name, the Status filter, or View unsubscribes.

Clicking the button immediately creates a draft campaign and opens the Edit Campaign page, so click it only once.

Click Create new campaign

7. Enter the EMAIL SUBJECT

In the CONTENT EDITOR, fill in the EMAIL SUBJECT field (marked with *, required).

The editor starts from the Welcome/About me template. Build the body by dragging blocks from the left panel: BASIC ELEMENTS (Text / Paragraph, Button, Divider, Card, Row), LAYOUTS (2, 1/3 : 2/3, 2/3 : 1/3, 3, 4), IMAGES (Upload image), and ARTWORKS (Search artwork). The PREVIEW panel on the right shows the Subject: line and the rendered email, with desktop and mobile toggles.

The footer offers Cancel, Send test email, Save as new template, Save, and Continue.

Enter the EMAIL SUBJECT for your campaign

8. Click Continue

Click Continue at the bottom right.

The SEND CAMPAIGN panel opens.

Click Continue to open the SEND CAMPAIGN panel

9. Enter a CAMPAIGN NAME

In the SEND CAMPAIGN panel, fill in CAMPAIGN NAME (marked with *, max 80 characters, counter shown as 0/80).

This name is internal and helps you find the campaign in the Email Campaigns list.

Enter a CAMPAIGN NAME

10. Choose your recipients

Under RECIPIENTS, select one option: All contacts, Groups, or Individuals.

If you select All contacts, the panel states “This email campaign will be sent to your entire contact list.” and shows Include all your followers plus Estimated total recipients:. If you select Groups, a SELECT GROUPS dropdown with Select options appears. If you select Individuals, a SELECT CONTACTS dropdown with Select options appears.

Choose who receives the campaign under RECIPIENTS

11. Review the SENDING OPTIONS

Under SENDING OPTIONS, choose One time only or Recurring, and Send immediately or Schedule for later.

With One time only + Send immediately, the panel states “Your email will be sent to the selected recipients as soon as you confirm.” and the confirm button reads Send Now. With Recurring, you pick a frequency (Daily, Weekly, Monthly), a TIME, and a Time Zone, and the button reads Start Campaign. With Schedule for later, you pick a DATE and TIME, and the button reads Schedule Send.

Check Estimated total recipients: before confirming. Only click Send Now when you are ready to email real recipients.

Review SENDING OPTIONS

12. Save the campaign as a draft

Click Save & Exit to keep the campaign without sending it.

Use Preview Email first if you want to review the email. The draft stays on the Edit Campaign page so you can return via Exit to details or the Email Campaigns list later.

Click Save & Exit to keep the campaign as a draft

Tips and troubleshooting

  • EMAIL SUBJECT and CAMPAIGN NAME are required. Both labels carry a *.
  • Each click of Create new campaign creates a new draft. A “Campaign created!” toast appears and the URL becomes /crm/campaign/<id>/edit. If you click twice, you get two drafts.
  • Wait for Estimated total recipients to resolve. It first shows “estimating…” and then a number. The number changed between visits during testing (once 261,970, once 0), so confirm it looks right before sending.
  • ARTWORKS may briefly show “No artwork available”. The list (with Search artwork) loads asynchronously. Wait a few seconds and try the search before assuming you have no artworks.
  • Preview Email closes the SEND CAMPAIGN panel. There is no separate preview dialog. Your live preview is the PREVIEW panel on the right of the editor.
  • Sending costs email credits. The sidebar shows Email sent usage (for example 0/0) and a Buy credits button. If sending is blocked, check your credit balance.
  • Do not use Send Now for testing. It sends to the selected recipients immediately. Use Send test email or Save & Exit instead.

Screenshots are regenerated automatically from the live site. Last captured: September 03, 2026.