How to Create a Marketing Email Campaign

Overview

A marketing email campaign is how you email your collectors — and your followers, when you include them — directly from Cohart: announcements, new work, shows, or a recurring newsletter. It lets you reach the audience you built on Cohart without exporting addresses or leaving the platform.

Who it’s for — sellers with an artist or gallery account who have an audience in Contact Management.
What you can do — build the email in the CONTENT EDITOR with an EMAIL SUBJECT and drag-and-drop blocks, choose who receives it under RECIPIENTS (All contacts, Groups, or Individuals), and choose how it goes out under SENDING OPTIONS (one-time or recurring, immediate or scheduled).
What it costs — sending consumes email credits, shown in the sidebar with a Buy credits button.
What you end up with — a campaign sent to your collectors with Send Now, Schedule Send, or Start Campaign, or saved as a draft you can return to, preview, and test before sending.

Each click of Create new campaign immediately creates a new draft.

Before you start

A Cohart artist or gallery account with access to Marketing Email.
Contacts or groups to send to. Add them first via Contact Management (see How to Add a Contact and How to Bulk Upload Contacts). Recipient counts are estimated from your contacts plus followers when Include all your followers is checked; the estimate is an upper bound, because unsubscribed contacts are skipped at send and the final audience is recalculated when the campaign runs.
Your subject line and campaign name ready (both required, marked with *), plus the email body content or artworks to feature.
Enough email credits. Check the Email sent balance in the sidebar and use Buy credits if sending is blocked. Your plan sets the monthly allowance: Free 10, Pro 50, Growth 5,000, Premier 30,000 emails per month, with credits you buy added on top.
Draft and send are separate risks. Each click of Create new campaign creates a separate draft, and Send Now emails real recipients immediately — use Send test email or Save & Exit when you are not ready to send.

Steps

Open the Cohart sign-in page

2. Open Marketing Email

In the left sidebar, click Marketing Email.

Open Marketing Email from the sidebar

3. Click Create new campaign

On the Email Campaigns page, click Create new campaign.

The page lists your existing campaigns in a table with the columns Name, Status, Last run at, Delivery Frequency, Next Scheduled Date, and Date Added.
You can also use Search by campaign name, the Status filter, or View unsubscribes.

Clicking Create new campaign immediately creates a draft campaign and opens the Edit Campaign page, so click it only once.

Click Create new campaign

4. Enter the EMAIL SUBJECT

In the CONTENT EDITOR, fill in the EMAIL SUBJECT field (marked with *, required). The editor starts from the Welcome/About me template. Build the body by dragging blocks from the left panel:

BASIC ELEMENTS — Text / Paragraph, Button, Divider, Card, Row.
LAYOUTS — 2, 1/3 : 2/3, 2/3 : 1/3, 3, 4.
IMAGES — Upload image.
ARTWORKS — Search artwork.

The PREVIEW panel on the right shows the Subject: line and the rendered email, with desktop and mobile toggles. The footer offers Cancel, Send test email, Save as new template, Save, and Continue.

Enter the EMAIL SUBJECT for your campaign

5. Click Continue

Click Continue at the bottom right. The SEND CAMPAIGN panel opens.

Click Continue to open the SEND CAMPAIGN panel

6. Enter a CAMPAIGN NAME

In the SEND CAMPAIGN panel, fill in CAMPAIGN NAME (marked with *, max 80 characters, with a counter showing characters used, for example 16/80). This name is internal and helps you find the campaign in the Email Campaigns list.

Enter a CAMPAIGN NAME

7. Choose your recipients

Under RECIPIENTS, select one option:

All contacts — the panel states “This email campaign will be sent to your entire contact list.” and shows Include all your followers plus Estimated total recipients:. Followers receive the campaign only when Include all your followers is checked (it is off by default).
Groups — a SELECT GROUPS dropdown with Select options appears.
Individuals — a SELECT CONTACTS dropdown with Select options appears.

Choose who receives the campaign under RECIPIENTS

8. Review the SENDING OPTIONS

Under SENDING OPTIONS, choose One time only or Recurring, and Send immediately or Schedule for later:

One time only + Send immediately — the panel states “Your email will be sent to the selected recipients as soon as you confirm.” and the confirm button reads Send Now.
Recurring — you pick a frequency (Daily, Weekly, Monthly), a TIME, and a Time Zone, and the button reads Start Campaign.
Schedule for later — you pick a DATE and TIME, and the button reads Schedule Send.

Check Estimated total recipients: before confirming. Only click Send Now when you are ready to email real recipients.

Review SENDING OPTIONS

9. Send the campaign, or save it as a draft with Save & Exit

To send the newsletter, confirm in the SEND CAMPAIGN panel:

Send Now — for a one-time immediate send.
Schedule Send — when you picked Schedule for later.
Start Campaign — for a recurring send.

Check Estimated total recipients: first — these buttons email real recipients, and sending consumes email credits.

Click Save & Exit instead to keep the campaign without sending it. Use Preview Email first if you want to review the email. The draft stays on the Edit Campaign page so you can return via Exit to details or the Email Campaigns list later.

Click Save & Exit to keep the campaign as a draft

Tips

EMAIL SUBJECT and CAMPAIGN NAME are required. Both labels carry a *.
Each click of Create new campaign creates a new draft. A “Campaign created!” message appears and the campaign editor opens. If you click twice, you get two drafts.
Sending costs email credits. The sidebar shows Email sent usage (for example 0/0) and a Buy credits button. Your plan sets the monthly allowance — Free 10, Pro 50, Growth 5,000, Premier 30,000 — and on a paid yearly subscription it is granted as 12× the monthly figure for the year, with purchased credits stacking on top. If sending is blocked, check your credit balance.
Do not use Send Now for testing. It sends to the selected recipients immediately. Use Send test email or Save & Exit instead.
Preview Email closes the SEND CAMPAIGN panel. There is no separate preview dialog. Your live preview is the PREVIEW panel on the right of the editor.

Troubleshooting

Estimated total recipients shows “estimating…” or an unexpected number → the count can take a moment and may change between visits → wait for it to resolve and confirm it looks right before sending.
ARTWORKS shows “No artwork available” → the artwork list can take a few seconds to load → wait a moment and try the Search artwork field again.